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US lifts TikTok federal-device ban, highlighting platform’s enduring US appeal: expert_我的网站
一 | 8月19日至23日，第28届亚洲宠物展览会在上海新国际博览中心举行。
TikTok File Photo: VCG
The Trump administration has formally lifted restrictions on the use of TikTok on US federal government devices following the restructuring of the platform's US operations, marking another step toward normalizing TikTok’s operations in the US. Analysts said TikTok's continued operation in the country after years of political and regulatory pressure reflects its deep reach among American users and businesses, as well as the competitiveness of Chinese-developed digital products.
The White House Office of Management and Budget said in a memorandum dated Monday and released Tuesday that TikTok is no longer covered by a federal ban on its use on government devices, effectively lifting a restriction imposed over "national security" concerns tied to the platform's previous ownership by ByteDance.
The decision was based on a legal opinion issued by the US Justice Department in July, which concluded that the version of TikTok now operated by the restructured US joint venture, or TikTok USDS Joint Venture, no longer falls under the 2022 federal government-device ban. The opinion also made clear that individual agencies still retain discretion over whether to allow employees to use the app on official devices.
TikTok's ability to remain in the US market after years of political and regulatory pressure demonstrates its strong user appeal and commercial importance, Li Yong, an executive council member of the China Society for WTO Studies, told the Global Times on Wednesday. The platform has become deeply embedded in the US digital economy, with American creators and businesses relying on it to reach audiences, generate income and promote their products, he said.
Its continued operation also reflects the broader global competitiveness of Chinese-developed digital products, Li noted. "Despite years of pressure, TikTok has preserved its core functions, business model and value as a global platform, showing that the appeal of a competitive product cannot simply be erased through political or regulatory restrictions," he said.
Any politically driven move targeting companies of a particular country risks eroding foreign companies' confidence in the US market, and ultimately weakening the country's appeal as a stable and predictable destination for global business, the expert said.
TikTok is used by about 170 million Americans, according to the White House, which noted that content creators rely on the platform for their livelihoods and businesses use it to advertise and connect with customers.
Agencies including the Treasury, Transportation and Health and Human Services departments launched TikTok accounts following the Justice Department's July opinion, while the White House had already created an account last year, according to Politico.
In 2022, the US Congress passed the No TikTok on Government Devices Act, barring TikTok from federal government devices, with several states later following suit. The pressure escalated in 2024, when Congress required ByteDance to divest control of the platform or face a US ban. TikTok briefly went dark in January 2025 before President Donald Trump delayed enforcement while a divestiture deal was negotiated.
The restructuring was completed in January 2026 with the establishment of TikTok USDS Joint Venture. According to the company's official announcement, ByteDance retains a 19.9-percent stake, while the rest is held by investors including Oracle, Silver Lake and MGX.
Under the new structure, the joint venture oversees US user data, algorithm security, content moderation and software assurance. Meanwhile, TikTok has retained global product interoperability, with TikTok global's US entities continuing to manage certain commercial activities, including e-commerce, advertising and marketing, according to the company.
During the China-US economic and trade talks in Madrid, Spain in September 2025, the two sides reached a basic framework consensus on properly resolving the TikTok issue through cooperation, reducing investment barriers and promoting relevant economic and trade cooperation, according to China's Ministry of Commerce (MOFCOM).
A MOFCOM statement said that the Chinese government fully respects companies' wishes and supports them in conducting equal-footed commercial negotiations based on market principles. China will also review matters involving TikTok's technology exports and intellectual property licensing in accordance with the law.
China urged the US to provide a fair, open, transparent, and non-discriminatory business environment for the continuous and stable operation of Chinese enterprises in the US, so as to promote the stable, healthy, and sustainable development of China-US economic and trade relations, a MOFCOM spokesperson said in December, commenting on the reported agreements to establish TikTok's US joint venture.
。本届展会展览面积达32万平方米，汇聚2600余家海内外展商，规模创下历史新高。展会上，武汉创现科技联合创始人兼CMO樊亚洲接受新华网采访。
二 | 他表示，当前针对宠物的智能产品很多，但大多都围绕宠物的需求设计，忽略了人的需求。
三 | 武汉创现科技联合创始人兼CMO 樊亚洲 从软表面清洁破题 武汉创现科技成立于2019年，2022年起关注到床面与软表面清洁这一细分场景。樊亚洲介绍，公司旗下品牌“喵卫”主攻扫床机器人，专门解决床面、沙发、地毯等软表面的自动化清洁难题。 “现在没有一个特别智能化的产品来解决软表面清洁，市面上的除螨仪、吸尘器本质上还是需要手持操作的工具，而喵卫希望像扫地机解放地面清洁一样，把双手从床面清洁中解放出来。”他介绍道。 2024年2月，公司产品率先在海外市场发售。同年8月，“喵卫”品牌首次亮相亚宠展，至今已连续三年参展。 把目光投向“人”的需求 “我们其实更专注在人宠共同生活这个话题，并且更多关注偏人的板块。”樊亚洲说。
四 | 他分析，宠物掉落的毛发、皮屑，以及螨虫等微生物，会悄无声息地进入床面、沙发和地毯，给养宠家庭尤其是过敏人群带来困扰。 据介绍，喵卫在2024年海外众筹阶段收集用户反馈时发现，约四五成用户家中养有宠物，这一人群占比远超预期。因此，公司在国内市场推出与猫相关、契合人宠共居理念的“喵卫”品牌，针对宠物场景做了特定化处理。“如果人和宠物中的人不能更好地相处，就会限制整个宠物赛道的发展，解决好养宠家庭中‘人’的清洁与健康顾虑，才能让更多人安心与宠物共同生活。”他表示。 做新品类的引领者 从技术看，扫床机器人与扫地机器人在功能上类似，但实现原理差异很大。
五 | 樊亚洲坦言，扫地机解决的是硬质表面清洁，雷达、传感器等供应链已相对成熟；而软表面涉及的场景更为复杂。 “每家每户的床面软硬程度、大小都不一样，刷皮质量、传感器等都需要企业从底层一步步摸索。”他介绍。 作为这一新品类的提倡者，樊亚洲表示，喵卫希望在国内乃至全球扮演引领者角色，通过持续的技术创新和产品迭代，引领用户对新品类的认知。 他认为，该领域在用户心智和品类认知上仍有潜力，需要更多企业共同参与，才能推动行业健康发展。
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